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iOS14 and Your Facebook Ads

Development within this space has always been around. For example, in 1994 when website cookies were implemented and more recently in 2018 when GDPR and data protection laws came into force. Now we’re in 2021 and it’s going to be Apple’s new iOS14 update that every advertiser, content creator, and tech expert is talking about. Apple’s latest software update, iOS14, has been announced for launch within the year’s first quarter, potentially, as early as 15th January. This update is going to contain a number of changes. To name a few: - UX updates and graphic redesign.- Widget coding inserts.- Siri Ai Updates.- Apple application updates.- Smart tracking. The most prominent change that this update is bringing (and the one that...

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Top Social Media Trends of 2020

Now that 2020 is over and we’re preparing to smash the new year, what better time to reflect upon things that have changed this year within social media? 2020 has been a strange one. The world moved online, businesses had to adapt to the new virtual reality we now live in and as a result, social media changed forever. Today, we’re going to have a look at some of the social media trends we’ve seen over the past year, and what this means for 2021. Brand Authenticity Being authentic online has always been important for brands, but arguably, more so than ever in 2020. Large corporations. have had to be more transparent with their policies and take accountability for their...

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Facebook Ads Resolutions 2021

The new year is so close we can almost taste it, and this week we’re talking new year resolutions. And no, we don’t mean diets and healthy eating. We mean marketing resolutions. Here at Social Nucleus, we’re paid ads specialists, especially when it comes to Facebook ads, and we’ve been thinking about our resolutions. Every business that dabbles in Facebook Business Management should already have been thinking about how to improve theirs in the new year, but if you haven’t, we’ve got you covered. Let’s have a look at some ways in which you can step up your paid ad game in 2021.  1- Content Facebook advertising can be tricky, but like everything else in the world, people are usually...

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6 Ways To Improve Your Digital Marketing Strategy in 2021

As 2020 draws to a close, we’ll soon be approaching a new year. Where did the time go? While the new year may mark the end of Q4 and the holiday seasons, it’s not the end of your digital marketing stratgy. Going into the new year with a strong marketing plan is just as important as going into the holiday season with one. Q1 is the perfect time for reflection and growth and we’re here today to share with you 6 ways in which you can kick-start your digital marketing strategy in 2021!  Email Marketing  When it comes to the new year, there’s no better way to celebrate it than by sending an email, wishing happiness and health to the...

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Organic vs Paid Social Media - Which is Best For You?

Lots of small businesses assume paid social media ads aren’t a good option for them because they don’t have much of a social following, but here at Social Nucleus, we know this isn’t the case. Paid ads are perfect for every business, even start-ups, as long as you have the funds behind you. If you’re keen to know how much paid ads cost, have a read of our blog post here first. On the other hand, building up an organic social media following could prove to be just as successful as paid ads. We’re here today to talk about paid ads vs organic social media, and which is best for your business.   Paid Ads So, what are paid ads,...

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