The new year is so close we can almost taste it, and this week we’re talking new year resolutions. And no, we don’t mean diets and healthy eating. We mean marketing resolutions. Here at Social Nucleus, we’re paid ads specialists, especially when it comes to Facebook ads, and we’ve been thinking about our resolutions. Every business that dabbles in Facebook Business Management should already have been thinking about how to improve theirs in the new year, but if you haven’t, we’ve got you covered. Let’s have a look at some ways in which you can step up your paid ad game in 2021.
Facebook advertising can be tricky, but like everything else in the world, people are usually drawn in with eye-catching visuals. 2021 is the perfect time to reconsider your content. Many people treat content as the most important part of their digital marketing strategy, as it’s what people see first. It captures their attention and encourages them to read on. High-quality, effective content can be used to educate your audience, increase retention, generate leads, and so on. It’s the underdog of your marketing strategy and a HUGE part of Facebook ads, so we recommend having a look over your content this new year.
2- Landing Pages
Whilst content may be king, the design of your landing pages is crucial. You want your landing page to be effective and to do this it needs to be on-brand, simple to navigate, and easy to understand. Retain the audience’s attention and give them as much information as possible. It’s also really important to optimise your landing pages for mobile devices, otherwise, you may lose a lot of traction here.
3- Competitive Analysis
It never hurts to have a look at what your competitors are up to. Facebook Ads Library is the perfect place to do this and it will allow you to keep up with market trends and changes. Find inspiration from what is working elsewhere and put your own spin on things. Your ads need to constantly be innovating and different, or eventually, they will stop performing.
4- Effective Scaling
Scale, scale, and SCALE. If you have the means to, scaling is super important for successful Facebook ads. You can do this by increasing budgets every few days when results are exceptionally good. Make sure your campaigns are profitable first, and this is the least risky method to scale any campaign. You can also scale by boosting spend on your most profitable audience segments. There are so many ways you can scale effectively this new year, and we’re here to help.
5- Keep On Top of Non-Performers
Maintaining your ROAS (return on ad spend) should always be a top priority when it comes to paid ads. You don’t want to be pumping money into ads that aren’t performing or bringing in any profit. One way you can do this is to keep on top of your non-performers. Regularly audit your account and decipher what is working and what isn’t. Learn from your results and let those craft your future strategies. Keeping on top of your non-performers will really allow you to understand your audience, what they engage with, and what products prove most popular.
What are your paid ad resolutions for 2021? We’d love to hear in the comments below. If you think you need help smashing your paid ads this year let us know. We’re here to help. Book a call with our expert team today to learn more.