Christmas is almost here, and it’s a time that nobody wants to be constantly working throughout. However, if you work in ecommerce, you’ll know that sales never stop. Your paid ads require 24/7 attention to maximise success, whether they be Facebook ads, Instagram ads, PPC ads… you get the gist. We understand the importance of work-life balance, and we’ve discovered a few tips and tricks over the years that can help you run successful Christmas ads and still enjoy some time off.
1- Non-time sensitive copy
When it comes to Christmas ads, you want to think along the lines of non-time sensitive copy. You don’t need to oversell anything at Christmas. If you have a strong product, it should naturally sell itself.
Think generic copy, stuff that will always be relevant any time of the year. It's probably best to avoid anything that mentions dates, as this is something that will have to be changed and kept an eye on. Short and simple copy is something that is on the rise and proving to be more effective, so always stick with the concept of less could be more this time of year.
2- Versatile Content
Content is a huge part of ads and shouldn’t be neglected. We’d recommend effective planning when it comes to content. Have it shot, edited, and ready to go by November, absolute latest.
You also want to ensure your content is versatile and can be used for all angles and ad sets you used. Do group product shots, have general offers edited onto the images. Anything you can do to limit your workload before the big day, we recommend.
3- Sticking to trusted ad sets
When it comes to Facebook ads and Christmas it’s a very risky game trying to test new ad sets. There’s no point setting up 10 new ad sets that you haven’t tested before and none of them work. You will just waste your precious ad spend when there are plenty of other ways to optimise this successfully.
If you know your winning ad sets and you know they work, stick to these. You can then have peace of mind over the festive period that your ads are performing and converting effectively.
4- Manageable budgets
Having manageable budgets over the festive period is a must. We recommend setting the budget to a level that doesn’t need to be monitored every second of every day.
For example, if you’re wanting to leave your ads running day to day over Christmas, this isn’t the time to scale. You don’t want to up the budget of your campaign or ad sets to new levels when you’re not in a position to monitor them closely.
As a side note, we also recommend you check your ad account spending limit. If things go well and you spend well above your normal budget you could reach your spend limit in no time, which will result in campaigns turning off until you clear your ad account balance. This, you don’t want.
Not scheduling your ads outside of the holiday season is usually fine, as ad approval is normally automated and takes a few hours at most. However, during the holiday period Facebook may decide to do a manual review of your campaign, and it won’t start spending until Facebook give you the thumbs up.
If you’re worried your ads won’t be approved in time, you should definitely take advantage of Facebook’s scheduling
6- Additional Placements
Facebook ads work exactly like an auction house. Your ad goes up against every other ad on Facebook and then Facebook shows the winning ad to its target audience.
During the holiday period, more advertisers equal more competition, meaning it’s harder to get your ads seen by the right people. To combat this issue, we recommend changing the placement of your ads to those used less often by other advertisers. There are around 16 different placements you can choose from, but if you’re not sure which is best for you, try picking the ‘automatic placements option’.
If you still feel unsure, get in touch with our expert team today. Put your feet up, enjoy the festivities and let us take care of all the hard work this holiday.