Organic vs Paid Social Media - Which is Best For You?


Lots of small businesses assume paid social media ads aren’t a good option for them because they don’t have much of a social following, but here at Social Nucleus, we know this isn’t the case. Paid ads are perfect for every business, even start-ups, as long as you have the funds behind you. If you’re keen to know how much paid ads cost, have a read of our blog post here first. On the other hand, building up an organic social media following could prove to be just as successful as paid ads. We’re here today to talk about paid ads vs organic social media, and which is best for your business.

 

Paid Ads

So, what are paid ads, and what do they entail? Nowadays, almost every social media platform offers a paid ad service. If you want to know which is best for you click here. We explore platforms from Google/pay per click to Snapchat ads.  Paid ads have many advantages and you can turn around large amounts of profit in months if done correctly.

  • Organic reach on social media is down.

Paid ads give you fast results. Unfortunately, many social media platforms have introduced an algorithm, meaning only a small percentage of users see organic pages they follow on their feed. Building up an organic following is now harder than ever, and paid ads give you guaranteed reach. You can utilise your content to elevate your brand. You can target specific audiences and obtain quality leads at the click of a button.

  • Paid ads can be very affordable and measurable.

Paid advertising campaigns can be utilised in a very affordable way. Costs related to paid advertising are dependent on your objectives – and can be very little. The return on ad spend (ROAS) can be very high, even if you invest very little money.

Ads can be created in minutes and so many platforms have the tools needed to track spend, ensuring you keep on track of budgets and measurable targets. Facebook is very good for this. There are a lot of metrics to learn, but once you have the hang of it, Facebook ads can be a very powerful tool for your marketing strategy.

  • You can target very specific audiences.

Another advantage of paid advertising is the available targeting. You can reach relevant audiences and visitors who are interested in your brand and fit the demographics of your customer profiles.  You can examine your analytics across all platforms and determine which audiences you want to target, what key locations you want to look at, what age range, etc. You can use all this relevant information to refine your campaigns and heavily increase your conversions.

Most paid ad platforms offer retargeting services, allowing you to target website visitors, people who have engaged with your posts, and so on. This will allow you to retain those valuable customers who have expressed some interest in your product/service.

 

Organic Social Media

Although as previously mentioned, organic social media reach is down, it is still an important aspect of your marketing strategy and is something that any business should invest time into. Organic social media is the use of the free services and tools each social media platform has put in place for its users. Posting status updates, links, and images to your audience can help you build up a loyal following and customer base that boost your overall sales. Let’s look at the specific benefits of organic social media marketing.

  • Organic social media boots validity

It’s been proven that many customers visit a company’s social media profile once engaging with a product or ad. If you don’t have organic social media, you are limiting the engagement you could gain from potential customers. Having a strong organic social following immediately makes your brand trustworthy and is likely to increase engagement through word-of-mouth. You can build a strong community of customers, that trust you and your brand and in the long-term will maintain sales.

  • It’s a cost-effective and long-term option

We all know that not every company has the funds to effectively carry out paid marketing campaigns. No matter the size or your company or budget, all companies have to start somewhere. Engaging with your audience through organic efforts – such as answering questions, responding to feedback, or even starting conversations – makes it so much easier to develop a rapport with customers and gain a strong reputation which is useful in the long-term.

 

When you look at the bigger picture, paid and organic social media are vital to any business’s success. If you can’t afford paid ads, then organic is a great place to start. However, if you feel your business is ready to take the next step and enter the world of paid ads get in touch today. Book a call with our team to find out how we can help your business.