The Secret to Effective Branding


Let’s talk branding. Branding is usually seen as the most important aspect of your business. Slapping together a logo is NOT brand strategy. You need to execute a well thought out strategy to promote your brand, relate to audiences, and more importantly become a memorable figure. So, what do you need to cover before you create a successful brand?

Firstly, what are your brand objectives? What are you setting out to do, achieve, complete?
Secondly, who are your customers? You’ll want to cover demographics such as age, location, gender, etc. And finally, how does your brand define long term success? What is the end goal? Answering these questions will set you up for a great start. Next up is brand building. The definition of brand building is to generate awareness about your business using strategies. You want to create a unique and lasting reputation in the marketplace. Having a strong brand strategy will highlight how your brand is different, trustworthily, memorable, and likeable to the ideal customer. You want to convey your brand purpose and promises. A brand strategy is the most crucial foundation for building a successful brand.

You then need to focus on brand identity, the way you convey your brand to consumers with visuals and messaging. This needs to cover everything from the logo, colours, fonts, website design to the content you use. Creating a memorable and recognisable brand identity is key to success.

You may be asking; how do I build a brand that people love? You need to uncover your ideal customer and really understand who you’re targeting and why. Then ask yourself what differentiates you from the rest? What problems do you solve for the customer? Why should people care about you? These answers will provide a strong foundation, and hopefully give you some inspiration for taglines, slogans, and key messaging. Dig deep and uncover as much as possible at this stage.

Competitor research is also super important here. You should never copy others, but you HAVE to be aware of what they’re doing well, and even what they’re doing not so well. The goal here is to stand out from this competition. Why should customers choose you over them?

In short, here is a list of things to aim for when building a brand

- Consistency
- Creative messaging
- A strong and memorable logo
- A strong social media presence
- Personality and individuality
- Discover your story
- Customer research
- Competitor research
- A strong mission statement

Still need some help creating a strong brand? Book a call with one of our experts to find out how we can help your brand flourish.