What exactly is the hype around Influencer Marketing, and what even is it?
Let’s break it down:
Influence = the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself (Google Dictionary).
Marketing = the action or business of promoting and selling products or services, including market research and advertising (Google Dictionary).
Taking the above into consideration, we can describe influencer marketing as a form of marketing in which the focus is targeted to an individual person who has the ability to influence the purchase behaviour of a specific target market, without directly forcing people to purchase.
Influencer Marketing, although is only just recently being talked about, is actually nothing new to the marketing industry. Brands having been turning to so-called influencers, or celebrities, for TV ads, magazine ads and other forms of advertising for decades. However, with the overwhelming presence of social media in today’s society, influencer marketing via social channels has essentially become one of the most prominent forms of marketing for brands.
As the popularity of social media with young people skyrockets day by day, it is no wonder that brands have been jumping on the bandwagon and using the likes of Facebook, Snapchat and Instagram to attract new consumers. And it’s not just about using a-list celebrity influencers anymore either. Fashion bloggers and instagram ‘stars’ alike have truly taken over the social media space, and have the power to reach and convert thousands, even millions, of consumers.
When conducted correctly (i.e. using the right influencers for your brand, at the right time and with the right content), influencer marketing has the power to generate extremely, impressively high levels of sales, growth, brand loyalty and equity results for brands. Think about it, through just one post using an influencer to promote your product, you are reaching thousands of people who exactly fit your target audience, who want to be like the people they follow. How do they become like the people they follow? By wearing their clothes and using the products they promote. If you are not using influencer marketing as a fairly large aspect of your marketing strategy, you could be missing out on A LOT of potential customers.
Let’s take a look at some examples:
Sarah Ashcroft - Fashion Blogger
Sarah Ashcroft, with 769 thousand followers, she is reaching a whole lot of people. As a fashion blogger, she is the influence of any fashion brand’s dreams. Take a look at her some of the engagement she gets below.
191 comments and 30,847 likes
343 comments and 27,235 likes
Olivia Jade Atwood - Reality star and Fashion Influencer
Olivia Atwood boasts a substantial 1.5million followers. Considering she only rose to fame just 4 months ago, I’d say that is a very impressive figure to own. Her engagement 50k - 150k per post.
122 comments and 72,806 likes
528 comments and 129,046 likes
Interested in using influencer marketing techniques as part of your overall marketing strategy? Lucky for you, you’re in just the right place. We can help.