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Organic vs Paid Social Media - Which is Best For You?

Lots of small businesses assume paid social media ads aren’t a good option for them because they don’t have much of a social following, but here at Social Nucleus, we know this isn’t the case. Paid ads are perfect for every business, even start-ups, as long as you have the funds behind you. If you’re keen to know how much paid ads cost, have a read of our blog post here first. On the other hand, building up an organic social media following could prove to be just as successful as paid ads. We’re here today to talk about paid ads vs organic social media, and which is best for your business.   Paid Ads So, what are paid ads,...

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How to Maximise Facebook Ads Over Christmas

Want to know how to run successful ads over the festive period? Read on for our top tips on maintaining that work-life balance and smashing your Christmas sales. Christmas is almost here, and it’s a time that nobody wants to be constantly working throughout. However, if you work in ecommerce, you’ll know that sales never stop. Your paid ads require 24/7 attention to maximise success, whether they be Facebook ads, Instagram ads, PPC ads… you get the gist. We understand the importance of work-life balance, and we’ve discovered a few tips and tricks over the years that can help you run successful Christmas ads and still enjoy some time off.  1- Non-time sensitive copy When it comes to Christmas ads,...

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Email Marketing – Our Top 5 Tips

Fed up with sending out marketing emails that get no response? Level up your email marketing game with these 5 top tips for making emails convert into sales.   In a world where social media reigns supreme, email marketing feels a bit like a thing of the past. Well, guess what… it’s not.   Email marketing is absolutely still an essential part of your wider digital marketing strategy. There are so many reasons why now is not the time to overlook email marketing. The main one being that customers are on to us. They know our game and they actually await our marketing emails before completing their purchases. If we don’t deliver, they might not convert.   So, want to...

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Our Favourite Christmas Marketing Campaigns of ALL Time

Christmas is almost here, and it’s our favourite time of the year in the Social Nucleus office. After a year to remember, I think it’s safe to say we’re all glad Christmas is here, so we can finally enjoy some quality and much-deserved time with family, amazing food, and great gifts!  However, working in marketing means we’re always relating everything back to work. Something we look forward to seeing every year is the release of all the great Christmas ads. We’ve been talking about our favourite ones of all time, from John Lewis Christmas ads to  banned Iceland commercials, and why they were successful from a business point of view. So today, we thought we’d share them with you. Let’s...

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What's Working Well With Ad Copy Right Now?

We see a lot of ad copy trends over the year. What worked for you 6 months ago, may not be doing so well now... Keep reading to hear the ad copy techniques we have picked up on that seem to be killing it on Facebook recently.

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