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Targeted Facebook Ads - What They Are & Why They Work.

I still talk to my mum about work sometimes, and was telling her the other day about the power of Facebook advertising. Turns out she already knew. She’d been shopping online for my brothers’ birthday presents, and was pretty irritated indeed when he used Facebook on her laptop - only to find it plastered with “all these bloody adverts” for the surprise gift she had been looking for. Why did this happen? Because Facebook is very - very - good at targeting its ads. A great Facebook presence is a must-have for any business, especially for those looking to grow, and it is the bomb when it comes to advertising. Often though it can be a struggle. A common complaint...

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What is Influencer Marketing and How Can It Help Your Brand Grow?

What exactly is the hype around Influencer Marketing, and what even is it? Let’s break it down: Influence = the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself (Google Dictionary). Marketing = the action or business of promoting and selling products or services, including market research and advertising (Google Dictionary).  Taking the above into consideration, we can describe influencer marketing as a form of marketing in which the focus is targeted to an individual person who has the ability to influence the purchase behaviour of a specific target market, without directly forcing people to purchase. Influencer Marketing, although is only just recently being talked about, is actually nothing new...

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The Big Three Acronyms of Digital Marketing.

Entering the world of Digital Marketing isn’t easy. It’s full of technical terms, niche phrases and what probably seems like hieroglyphics, which means that starting out can feel like an uphill struggle. Fortunately for you the good ship Nucleus is here to help, by equipping you with all the lingo you’ll need to break master the basics of online marketing. Read and learn, baby. Let’s begin by covering the acronyms - the big three. Some of the most common abbreviations you’ll hear us using are: SEO (Search Engine Optimization) SMM (Social media Marketing) PPC (Pay-per-click) From the top then? Yeah. From the top. We’ll start with Search Engine Optimization. SEO is best defined as the things you do to the pages...

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